July 31, 2005
I talked with Michael Yang about Become.com’s new price comparison service a couple days after the service launched…I’ll add another post after I’ve had a chance to sign up as a merchant and test out the merchant center.
“In terms of design goals for the homepage, we wanted to make it simple, elegant, and functional. We wanted to get away from the first generation search engines with a directory structure and a lot of clutter. We added a ‘Shop’ button and kept the dynamic suggestions. We are helping consumers make the best decision for their buying needs. Rather than push things for people to look at, we’d rather have people tell us what they want. Traditional portals want to push something at you. They say Click Here, Click Here. We want to get away from that and give you the best information possible. Merchandising is not our core competency, UI and technology are. We think far more people will be comfortable typing in what they want.” Read the rest of this entry »
July 31, 2005
Since the new MSN Shopping is now live, here’s are some thoughts on MSN’s entry into the comparison shopping arena…
This post is long, so in a nutshell:
1. I don’t currently see MSN fully behind the new MSN Shopping. There is no shopping/product tab on MSN Search and MSN Shopping is below the fold on MSN.com.
2. In a lot of ways, MSN Shopping resembles a glossy catalog or offline shopping experience, not a traditional comparison shopping engine.
3. Look for interesting opportunities around personalization. The ‘Recently Viewed’ feature is probably just the beginning.
4. There’s a lot more that MSN Shopping could do in terms of RSS feeds.
Now if you’re interested in learning more…
1. Why isn’t MSN Shopping integrated into MSN Search? All of the other top search engines have a ‘tab’ for shopping/products. Furthermore, if a user just performs a general search (not clicking on the shopping/products tab) on the top search engines, he is still presented with product results – Google lists the products at the top of the page between the Sponsored Links and the first organic results, Yahoo! does the same although it’s not very well presented, AOL lists the products at the top or bottom of the page through a module powered by Shopzilla, and Ask Read the rest of this entry »
July 27, 2005
I’ve just sent out the first ComparisonEngines.com job newsletter. You can sign up for the weekly newsletter here.
There are 3 jobs this week:
1. FatLens – Senior Infrastructure Engineer
2. SquareTrade – Collaborative Engineering in J2EE / Open Source
3. Become.com – Account Manager
Go to the Job Listings page to find out more about each job.
ComparisonEngines.com’s readership is growing extremely quickly…
We accept all types of jobs from vertical search and e-commerce companies…
List your job on ComparisonEngines.com for FREE.
July 26, 2005
I’m talking with Martin Andersen, GM of PriceRunner (a ValueClick company) tomorrow, but here’s the official press release. One really interesting aspect of PriceRunner is it’s integration of offline listings. The company employs ‘In-Store PriceRunners’ who “visit stores in your local area with a pen and pad at regular intervals to collect prices on assigned products that will be posted on the Pricerunner website.” (http://www.pricerunner.com/jobs.html)
I applied (you have to e-mail your request) to become a merchant on PriceRunner (my test store is PersonalProtectionStore.com), but never heard back from the Content Manager.
July 26, 2005
SideStep has a new company spokesman: Patrick Stewart who played Captain Picard on Star Trek: The Next Generation (TNG). This is obviously (as the WSJ points out) a “direct challenge to rival Priceline.com, whose ads have long featured William Shatner, Captain Kirk on the original Star Trek.”
Really smart move! (Ok, I’m biased…I’m a TNG fan).
Read the full WSJ Story.
This news comes a couple days after the death of James Doohan who portrayed Montgomery Scott on the original Star Trek.
July 22, 2005
There seems to be a rumor floating around the valley that Google is re-launching its homepage. I’m not going to even call Google for confirmation. No company comments on rumors. Just look out for a new Google homepage very soon.
Ok, now that the Always On Innovation Summit is done, I want to let you know what’s next for ComparisonEngines.com:
-Travel comparison engines (expect to see interviews with Kayak, SideStep, and others very soon)
-Review of MSN Shopping Beta
-Interview with Michael Yang about the launch of Become.com’s comparison shopping service
-A brief history of comparison shopping
-Interview with Shopzilla
-Interview with Smarter.com
-Interview with PriceRunner
-eTail2005 Conference – Now that I’ve talked with most of the shopping comparison engines, it’s time to talk to the merchants. Even after the Shopping.com and Shopzilla deals, shopping comparison engines are still flying under the radar screen of most merchants. Through my own tests, I’ve found the ROI through shopping comparison engines to be 3-5x greater than through other popular online marketing channels.
July 21, 2005
Update: Peerflix won the CEO Pitch Award at AO Innovation Summit!
Please note that this is off-topic for ComparisonEngines, but there are many innovative companies/technologies out there, and I want to share some information that I find interesting.
Billy McNair, co-founder of Peerflix made the pitch.
Ok, this is one to really pay attention to. Smart and simple business. You will definitely hear a lot about this company in the future. Here’s the deal: 75% of househoulds have a DVD player. Last year, those households bought on average 19 DVDs. Most people just watch a DVD once and then put it on the shelf to collect dust. While owners could sell those DVDs at a local store (like Tower) or trade the DVDs in for discounts on new DVDs (Blockbuster has a program like this), Peerflix allows people to trade their DVDs. As a member, you creat 2 lists: the first is a list of the DVDs you own, the second is a list of DVDs that you want. Peerflix sends you a welcome kit with envelopes for the DVDs (you pay for postage). The trading then begins. Peerflix charges a $0.99 fee per transaction. No membership fees, no monthly fees. The company has no inventory, no distribution centers. Peerflix is starting out with DVDs, but there are obviously many other products to expand into.