ShopLocal Powering Froogle Local Shopping
Sorry for not picking up on this sooner. Yes, ShopLocal is providing the [see below - ChannelIntelligence and StepUp are also contributing] local content for Froogle’s new Local Shopping service. Anyone who has clicked through on a listing can see this. However, ShopLocal isn’t providing local inventory information as Channel Intelligence is doing for CNET Shopper.
I think the local inventory information is the future, but the Froogle/ShopLocal content is an extremely important step forward. Check out the search for a dvd player in Chicago:


