With only a week left before the first BIG day of the online holiday season, I’m going to start sharing some strategies for success on the comparison engines. Expect 1 or 2 of these a day.

Tip #17: Use Holiday Keywords.
Shopping comparison engines are very similar to major search engines like Yahoo! and Google in that they look for keywords (in your feed) to determine relevant results for searches. This is especially true for soft categories like apparel. Are your products titles and descriptions chock full of holiday related terms? And no, keyword stuffing is not an effective method here…just use common sense. Spruce up that fleece jacket desctription to read ‘Christmas present idea: Fleece Jackets for Mom and Dad for the holidays. Ok, a little kitschy, but you might just show up in searches for ‘christmas present’ or ‘christmas present idea’ which should drive some good traffic. Leverage the keyword research you’ve already done for your SEO and PPC campaigns.

See all data feed optimization strategies.