Tip #8: Add a Logo
Most of the comparison shopping sites allow you to add a logo to your listing. Shopping.com even explicity states “stores that include logos get more leads.” This is a no brainer. There are many ways to stand out on a search result page (and I’ll cover a lot of them in upcoming tips) but one way NOT to stand out is to stick with a regular text listing.
In this search for a Sharp R-820B 900 Watts Convection / Microwave Oven, the first store, BeverageFactory.com has a logo while Web Stores America and eTronics do not. There are a lot of things to look at on the page (reviews, price, notes, etc.), but my eye is drawn to BeverageFactory.com because of the logo:
Why not upload a logo, run a test for a week, and see what happens? This could be a great way for you to stand out and compete with the big boys in your industry. Don’t have a logo or think it’s too expensive to get one? Check out LogoMaker where you can build a quality custom logo in minutes for just $99. Looking for something more professional, check out LogoWorks.
See all data feed optimization strategies.
I don’t think that getting a logo done is the hard part here. The hard part is paying for the logo to appear on the page. It costs quite a sum to get your logo up there.
Not all comparison engines charge to display your logo. So if the cost is the barrier to entry, first get it up on the engines which don’t charge. As for the others…it’s all about testing and tracking the results. Your costs might increase, but your conversion rate could also increase. Shopping.com… Shopzilla…NexTag…Froogle…Yahoo! Product Submit…PriceGrabber…anyone want to share some data. Thanks!
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[...] t be smarter to make the change right around New Year’s Eve. See past tips: Tip #8: Add a Logo Tip #17: Use Holiday Keywords This entry was posted [...]