Comparison Shopping – Strategies for Merchants – Tip #8

by Brian Smith, on November 27th, 2005


Tip #8: Add a Logo

Most of the comparison shopping sites allow you to add a logo to your listing. Shopping.com even explicity states “stores that include logos get more leads.” This is a no brainer. There are many ways to stand out on a search result page (and I’ll cover a lot of them in upcoming tips) but one way NOT to stand out is to stick with a regular text listing.

In this search for a Sharp R-820B 900 Watts Convection / Microwave Oven, the first store, BeverageFactory.com has a logo while Web Stores America and eTronics do not. There are a lot of things to look at on the page (reviews, price, notes, etc.), but my eye is drawn to BeverageFactory.com because of the logo:

Logos on comparison shopping sites

Why not upload a logo, run a test for a week, and see what happens? This could be a great way for you to stand out and compete with the big boys in your industry. Don’t have a logo or think it’s too expensive to get one? Check out LogoMaker where you can build a quality custom logo in minutes for just $99. Looking for something more professional, check out LogoWorks.

See all data feed optimization strategies.

Tags: Comparison Engines


Vivek said

I don’t think that getting a logo done is the hard part here. The hard part is paying for the logo to appear on the page. It costs quite a sum to get your logo up there.

November 27th, 2005 at 11:47 pm |

Brian Smith said

Not all comparison engines charge to display your logo. So if the cost is the barrier to entry, first get it up on the engines which don’t charge. As for the others…it’s all about testing and tracking the results. Your costs might increase, but your conversion rate could also increase. Shopping.com… Shopzilla…NexTag…Froogle…Yahoo! Product Submit…PriceGrabber…anyone want to share some data. Thanks!

-b

November 28th, 2005 at 12:12 am |

ComparisonEngines.com » Blog Archive » Successful Comparison Shopping - Strategies for Merchants said

[...] t be smarter to make the change right around New Year’s Eve. See past tips: Tip #8: Add a Logo Tip #17: Use Holiday Keywords This entry was posted [...]

November 28th, 2005 at 9:39 am |