Ok, I’m sitting in a ballroom at the Grand Hyatt in NYC – at the Future of Information Summit run by Simmons (Market Research Division), an Experian company which “collects information on over 8,000 brands in 460 product categories, creating detailed consumer profiles with over 600 lifestyle characteristics linked to every media genre accessible in the United States. Then we turn that information into illuminating consumer studies, innovative segmentation systems and the most advanced integrated marketing solutions in the industry.” As soon as I sat down, I ran into a representative from another Experian company, FootFall. The company is the “market leader in retail pedestrian monitoring. Our advanced digital cameras and electronic equipment help us provide you with fast, accurate information on pedestrian movement in an easily understood format.”
Ok, so the question is why I’m here? Well, with Experian’s acquisition of PriceGrabber, I thought I needed to understand Experian a lot better. While there are simple and obvious synergies between LowerMyBills and PriceGrabber, I’m trying to understand the bigger picture – where do PriceGrabber and other Experian Interactive companies fit into the incredible wealth of information about consumers which Experian holds?
I’ll be blogging from the conference, so bear with me…some of this might seem a little off topic, but everything should come back to how companies reach and engage their consumers – which is a theme we can all relate to.
Oh, and I just learned that Vice President Cheney is in the hotel – no he’s not speaking at the conference.
Related Posts:
Geoffrey Colvin – Angel Customers and Demon Customers – January 19, 2006
