Jellyfish PR, Search Engine Lowdown, Media Guerilla

by Brian Smith, on June 23rd, 2006


Update: Jellyfish.com is now live. Here’s the WSJ article (subscription required). Here’s the company press release.

Jellyfish has generated buzz in the blogosphere and beyond through smart PR. Basically, the company seeded the influencers which I have a feeling led to an easier time working with the big boys (one of which has the ‘exclusive’ on Monday).

In a world where I get 20 irrelevant, canned, and absolutely annoying press releasey emails a week, Garrett French of Search Engine Lowdown delved into Jellyfish’s strategy with some help from Mike Manuel of Media Guerilla.

First, read Garrett’s interview with Mark McGuire to get a bit more background on the company…and check out some of the links on the ‘attention economy’.
Second, read Mike Manuel’s post about Do It Yourself PR and what he thinks of Jellyfish’s strategy.

Not saying that Jellyfish has all the answers, but seeding the influencers AND including them in the discussion seems like a solid foundation for a messaging campaign.

Tags: Comparison Engines


paul said

I searched for (no quotes) ‘freezer’ and ‘upright freezer’ and it worked. When I went back again, it told me “Your search returned no results”.

June 26th, 2006 at 6:38 am |

Hawaii SEO said

They did a good job of self promotion but (IMO) It’s just a twist on the standard coupon affiliate business model where they share the affiliate commission as a coupon or a cash back rebate.

I guess it works in some situations but (IMO) people are smart. A merchant using these types of affiliates and websites can create a monster where your most loyal customers, the ones who would have made a purchase anyway, will start using these services. Your free traffic is converted to paid traffic with little or no incremental revenue.

I hope Amazon, Expedia and Dell start to use them. I’ll never go there again without searching for them on Jellyfish first.

June 26th, 2006 at 5:53 pm |