ComparisonEngines

Data feeds are not easy to create.
Data feeds are not easy to update.
Data feeds are not easy to submit.
Oh, and data feeds are hard to spell – is it data feed or datafeed?

What a shocker that most merchants hate dealing with data feeds!

Ever since putting together my first data feed in January of last year, I realized there was an opportunity to help merchants learn to love their feeds. I didn’t realize how big an opportunity until ComparisonEngines.com took off and merchants started emailing me for assistance. I then talked to the shopping comparison engines and they told me that one major problem they faced was working with data feeds submitted by small and medium sized businesses that don’t have the expertise (technical or otherwise) to put together a clean datafeed.

And a business was born.

My team has developed a self-service online data feed management service with three initial goals:
1. Help small and medium sized merchants save time and resources getting up and running on multiple shopping comparison engines.
2. Educate all merchants on data feed optimization so they achieve a positive ROI through the shopping comparison engines.
3. Deliver the highest quality data feeds to the shopping comparison engines.

While we’re not quite ready to publicly share specifics of the business, we’re definitely ready to share the name of the company…

SingleFeed.
[Possible tagline: Hate your datafeed, we'll love it for you.]

We’ll open up the invitation only beta in the next couple days.

Related Posts:
A (Data Feed) Business – June 29, 2006

This entry was posted on Saturday, September 2nd, 2006 at 3:37 pm and is filed under Comparison Engines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.