Within hours of each other, NexTag and PriceGrabber both announced rate hikes for the holiday season.
Here are the details:
NexTag – 25% increase across all categories effective November 2
PriceGrabber – 20% increase across all categories effective November 1
This follows Shopping.com’s announcement last week of a 20% increase across all categories effective November 1.
All engines claim that conversion rates increase during the holiday shopping season…makes some sense as browsers turn into buyers…but the other reason for these rate increases is that these engines have to cover their higher costs on Google Adwords and Yahoo! Search Marketing.