Within hours of each other, NexTag and PriceGrabber both announced rate hikes for the holiday season.
Here are the details:
NexTag – 25% increase across all categories effective November 2
PriceGrabber – 20% increase across all categories effective November 1
This follows Shopping.com’s announcement last week of a 20% increase across all categories effective November 1.
All engines claim that conversion rates increase during the holiday shopping season…makes some sense as browsers turn into buyers…but the other reason for these rate increases is that these engines have to cover their higher costs on Google Adwords and Yahoo! Search Marketing.
Hmm… this is funny that they have to raise their rates as Google has seen fit to lower the relevance of comparison shopping sites other than shopping.com, nextag, etc. Thus, you’re looking at $1+ bid on terms like “shoes” if you haven’t been advertising for a long time.
[...] lier and earlier. This is possibly a reflection of that. Last year’s increase was announced in early October and went into effect Nove [...]
People should try my website at WebSpider.com. My customers only set a percentage of the actual sales… Not clicks. That way you don’t pay for bunk traffic.
its old info,
but its a very valuable information for me concerning my research
Thank u
W.D.
http://www.lebseodesign.com
the other reason for these rate increases is that these engines have to cover their higher costs on Google Adwords and Yahoo! Search Marketing.
Yeh i agree their PPC ratio and advertisment cost are way beyond then we think.