The Google Base Guide (from the Google Base Help Discussion Group) “strongly suggest[s] that you update your Bulk Uploads to include the new Google Base attributes. Doing so will not only help to ensure that your bulk uploads process correctly, but will also add additional structure to your data,” according to the post from October 23.
While I switched to the Google Base attributes back in July (a month after Google recommended to do so) and have been recommended the same for all merchants, I’m not sure this has been the best advice.
Unfortunately, the Product Search OneBox results at the top of Google’s main search engine results page (SERP) lists Froogle items, not Google Base items. In other words, all the work everyone has done to switch to the Google Base format and optimize for Google Base is great, but Google Base gets no traffic. Merchants who didn’t make the change have been much better off.
So the question to the Google Base Guide is…when are the Google OneBox results going to reflect Google Base listings as opposed to Froogle listings? News came out of the PESA meeting in SF last month that Google would start pushing Base listings, but so for, I haven’t seen any changes. And in case you weren’t sure…the holiday shopping season is here…now.