While we’ve added a lot of great functionality to SingleFeed over the last couple weeks, what I’m most excited about is version 1 of our data feed tracking solution.
Merchants now have the ability to append unique tracking codes (per engine) to their product links. As seen above, the default tracking is set up for Google Analytics (utm_medium, utm_source, etc.), but merchants can replace this code with any standard tracking parameters to conform with the rules of HBX, CoreMetrics, etc..
Why is this important? As with any marketing channel, merchants need to track results to optimize marketing spend. While the shopping engines can drive clicks, not all engines can drive sales. Using SingleFeed’s tracking code along with an analytics solution will give merchants insight into which shopping engines are driving quality traffic (without the hassle of setting up 8 different tracking pixels and the giving the shopping comparison engines insight into your business).