Like.com Podcast

by Brian Smith, on November 19th, 2006



powered by ODEO

What I cover (in case you don’t want to listen to 12minutes of me rambling…)
-Like.com is for women.
-Like.com offers an incredibly rich and unique shopping experience for soft goods which is completely different than what’s currently being offered (by the shopping comparison engines)
-Like.com is not going to make a ton of money off of being a super-affiliate, but the site should launch a visual adsense program where webmasters could put a clickable box around a product in a photo and earn revenue if Like.com earns a commission or any click fees from that referral.
-Like.com should roll up all the fashion oriented blogs and dominate the market…if anyone searches for any fashion/style oriented product, Riya should be there.
-I think Like.com is a window shopper’s paradise…I have a feeling page views per user is very very high. Like.com should add graphical advertising.
-Sadly, I’ve joined the web 2.0 gravy train and say that Like shouldn’t worry about monetization right now…just worry more about page views (thus the blog roll up).

Related Posts:
- (NYTimes) -Shopping Site Offers a Way to Raid a Celebrity’s Closet -Nov. 13, 2006
- (TechCrunch) -Riya’s Like.com Is First True Visual Image Search -Nov. 8, 2006

Tags: Comparison Engines


Beth Kirsch said

Brian,

We are honored to be your first podcast. :-) Good luck with this project. And thank you so much for taking the time to share your thoughts about like.com. As always it’s great to get your perspective.

I never thought I’d see you join the Web 2.0 gravy train, but, as you well know, I know a little bit about direct responce marketing. As I said on my blog when I moved from LowerMyBills.com to Riya:

“Riya has a tricky and challenging marketing road ahead of them. We need to figure out how to combined a mashup of what I call Advertising 2.0 — traditional hard core, direct response, online marketing anchored by strong analytics and multivariable testing — with a mix of Web 2.0, word of mouth, Seth Godin, Cluetrain, and a twist of Gonzo Marketing to drive tons of revenue.”

This should be fun and interesting to figure out!

Thank you again for the review.

November 28th, 2006 at 1:58 am |

ComparisonEngines.com » Blog Archive » BrowseGoods Launches said

[...] there with the wow factor I first experienced when I saw ShopWiki’s color search and Like.com’s likeness search. This entry was po [...]

February 12th, 2007 at 4:33 pm |