Cyber Monday is just the start. If you’re not on the shopping engines yet, there’s still plenty of time to take advantage of the holiday rush. While my slightly larger friends at Channel Intelligence, Channel Advisor, Mercent, Performics, Merchant Advantage, etc. are hard at work, scrappy SingleFeed has some great new tricks up its sleeves to help you achieve data feed bliss!
-HTML parsing. You download your catalog from Yahoo! Store, Monster Commerce, Infopia, etc. and it comes with lots of HTML garbage that the shopping engines hate. Well, SingleFeed now automatically parses out HTML in your product name and product description fields so you no longer have to spend hours doing this manually. Another great tool to help you learn to love your data feed.
-Ability to send different product sets to different engines. In most cases, merchants should send their complete product catalog to Google Base as the service is free. However, not all merchants want to throw in the kitchen sink when submitting to the rest of the shopping search engines. At $1.00/click, for instance, a flower seller might want to stay away from Yahoo! Shopping (especially when NexTag, Shopping.com, and Shopzilla only charge $0.25 – $0.30 – pre-holiday rate increase – for the same click). SingleFeed now allows merchants to specify through their data feeds which products to exclude from certain engines. Read more at SingleFeed.
Happy Holidays! Now get to work on that data feed. Oh, and if you’re looking for optimization advice there will be one post each day (starting tomorrow) on LoveYourFeed.
[...] actively manage their data feeds and cut listings which aren’t performing. And yes, SingleFeed just implemented [...]