Dear Shopping Comparison Engines,
Sometimes you don’t listen to your merchants that clearly, but you do pay a little more attention to me. So I want to pass along some advice…
That nice little piece of JavaScript code which you ask merchants to place on their checkout page to track sales is not properly tracking sales through Google Checkout. And if you hadn’t noticed, Google Checkout is already a strong driver of sales for many small and medium sized merchants.
Which means that the conversion rate which you are reporting through that code is wrong for any merchant doing any business through Google Checkout. Now some of you have already told merchants that there’s nothing you can do about it and it’s Google’s problem. Well, lets try to be clear here…when the tracking code you’ve released doesn’t properly get reported when a sale goes through Checkout, that is your problem as the merchant will see consistent costs, but lower conversion rates. And if these merchants are smart, they will start to shift marketing spend to a seemingly more profitable channel and away from you.
In other words, even if it is Google that has to make a change, it’s still your problem.
Next time a merchant calls you up (I mean) emails you, don’t pass the buck. Because you’ll actually be passing the buck to another marketing channel (just what Google wants).
Please look into this tracking issue ASAP. You spend a couple million dollars a month on Adwords, I’d hope that you could talk to someone at Google about the problem.
Your friend,
ComparisonEngines.com
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