Yahoo Pushing Vertical Search (Yahoo! Shortcuts)

Yahoo! Shortcuts must be working for searchers and for Yahoo! Starting last week, I noticed Yahoo! prompting me a lot more to search for coupons, flights, hotels, and movie showtimes. While shortcuts have been around for a while, this is the first time I can remember Yahoo! teaching me use them.

I’m used to getting this after a generic search:
hotels

But these showed up when I went to search.yahoo.com or my.yahoo.com:

yahoo coupon search

yahoo flight search

yahoo movies

If you want to learn more about these vertical search results creeping into the main results, check out the series I wrote for SearchDay: Yahoo! Shortcuts, Google OneBox, Microsoft Instant Answers, and Ask Smart Answers

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