Comments on: Google Base – The Comparison Shopping Story of Q1 2007

By: Google introduces product results in AdWords - nicolas leroy

Google introduces product results in AdWords - nicolas leroy — Thu, 23 Oct 2008 18:30:35 +0000

[...] targeting merchants (Google Search, AdWords, Checkout, Base, Product Search, Analytics) (See the excellent article from Brian Smith in January 2007). Still Google has not killed CSEs yet; but it’s amazing seeing the potential [...]

By: Krish

Krish — Tue, 10 Apr 2007 11:16:43 +0000

What will happen in case Google Base is not Free after the BETA stage?
Still it is very far to challenge other CSE’s.

By: ComparisonEngines.com » Blog Archive » Google Base Optimization

ComparisonEngines.com » Blog Archive » Google Base Optimization — Mon, 26 Mar 2007 16:36:55 +0000

[...] ovided through the feed will be more relevant than what Google can crawl. Related Posts: Google Base – The Comparison Shopping Story of Q1 2 [...]

By: Google Base + Checkout + Analytics + AdWords = Froogle rÃ©ussi ? « vaporware

Mon, 05 Feb 2007 10:20:11 +0000

[...] j’ai remarquÃ© ce billet trÃ¨s pertinent sur Comparisonengines.com, intitulÃ© “Google Base – The Comparison Shoppi [...]

By: LoveYourFeed.com - Data feed optimization for the shopping comparison engines

LoveYourFeed.com - Data feed optimization for the shopping comparison engines — Wed, 17 Jan 2007 22:18:27 +0000

[...] 17;t logged into your Google Base account lately, make sure to take a look. Related Posts -Google Base – The Comparison Shopping Story of Q1 2 [...]

By: djc

djc — Tue, 16 Jan 2007 23:07:27 +0000

As a long-time Froogle user and onebox beneficiary, I was very sad to see my Froogle feed go the way of the dinosaur. Base does/will allow Google to reach a much broader audience: those millions of ‘mom and pop’ shops that don’t have the resources or patience to deal with datafeeds. I see this as Google trying to find the lowest common denominator for data aggregation. The burden however, is still on the merchant to gather, format, and send their data.

Until the general public feels compelled enough to manually enter their product information into Gbase, or use singlefeed to do it for them, there will be an opportunity for shopping 2.0 sites like TheFind, ShopWiki, etc, to succeed. These sites remove the burden from the merchant by actively finding and displaying their product data through for them.

By: psurplus

psurplus — Mon, 15 Jan 2007 21:52:05 +0000

buy.com, linens n things, sports authority, petco.com are all large enough retailers that they do not have to consider the revenue growth Google Checkout will bring them tomorrow or for the next short term. They are all large enough to survive with current payment methods- however, they all realize they can improve their returns on advertising dollars, reinvest what would be spent on credit card processing fees (imagine what buy.com spends in 1 year!) into more ads, or other technologies. Also consider that Google is paying for the promotion/discount by offering customers money off their purchase and that comes at no charge to the retailer. Budgets for promotional media, coupons, and ads can be lessened or at least made more effective. Merchants may see those dollar signs in the short run but will find ways to turn those into percentage points- ROI, customer growth/acquisition, lower operating costs, etc.

And retailers aren’t the only one seeing dollar signs with Google Checkout. We know that shoppers are more responsive to $ amounts off, than % amount off a particular product or service. Once a customer can be acquired with the initial Google Checkout promo, its likely that as merchants stick with Google Checkout, they will offer more promos and customers can keep going back.