Comments on: Why I’m at Affiliate Summit 2007

By: jeffmol

jeffmol — Wed, 24 Jan 2007 19:11:18 +0000

Let’s not forget that the entire CSE industry was founded on CPA. Wouldn’t it be ironic if the industry found itself back on a pure CPA model?

IMO, this is not likely. What IS likely is the migration to a mixed CPC and CPA model.

By: Sushant Ajmani

Sushant Ajmani — Tue, 23 Jan 2007 22:41:53 +0000

Brian, CPA/Rev Share model works perfectly for Affiliate Marketing and it’s been going on for past so many years but; the interesting thing in case of CSEs would be the success factors. I mean, what scenarios would you consider as a part of action?

The Rev SHaring model is totally based on trust and on top of that; it would be beneficial for both the parties if they generate good amount of traffic and sales for each other.

I think, CSEs would have to follow some interim path and come up with a customized CPA Model.

By: djc

djc — Tue, 23 Jan 2007 17:35:40 +0000

Thanks for the love Brian. We (TheFind) are definately excited to see how the CSE landscape changes this year, and hope to be part of that change. – Dave