TheFind is working with Shopping.com to help monetize. TheFind is displaying 2 sponsored search results from Shopping.com at the top of many shopping search results (similar to the Google Adsense or Yahoo! Search Marketing model). Basically, this means that TheFind is getting a revenue share from Shopping.com for each click on the sponsored results.
Typical revenue share with Shopping.com starts around 60%, but can scale much higher. Assuming an average CPC of just about $0.40 for the price floors for the shopping engines, you can assume that TheFind will make at the minimum, an average of $0.24/click. Actual revenue/click will probably be much higher as I have a feeling that TheFind was able to negotiate above 60% and TheFind is taking the top 2 listings from Shopping.com, which means that merchants paying for those spots are most likely bidding well above the minimum.
TheFind also makes money through affiliate fees, but CPC listings offer a potentially much more lucrative revenue stream as TheFind does not have to rely on the merchant to convert.
Here are two examples of TheFind sponsored listings…the first one normalized, the second one non-normalized:
[...] 200,000/month (20,000,000 page views @ $10/1000 impressions). These number do not include revenue from Shopping.com’s syndicated listi [...]
[...] 200,000/month (20,000,000 page views @ $10/1000 impressions). These number do not include revenue from Shopping.com’s syndicated listi [...]