I’ve known about ShoppingPath for a couple months, but Guilherme Leal inventor and co-founder of the company was putting on some finishing touches. The site is in Beta, but I thought it was now worth a mention. ShoppingPath has launched a site called CrispyShop.
CrispyShop takes another spin on visual shopping, graphically displaying products by price, popularity or by feature. As a reader commented yesterday, BrowseGoods is great for products that people buy based on appearance more than features. I’m not sure if that’s completely true, but I admit that I’m not going to use BrowseGoods to pick out my next iPod or TV. However, I might use CrispyShop…at least as a starting point.
CrispyPath CrispyPath is grabbing Yahoo! Shopping results through Yahoo! Shopping Web Services and organizing the information on a single interactive chart. Maybe it’s my undergrad degree in economics, but the UI just makes sense to me…similar to Yahoo! Finance Beta or Google Finance clicking with me.
Now I’m waiting for the comment that these new UIs don’t matter. They are just simple mashups of data that’s already out there…affiliate sites that will never get anywhere. How do they get traffic? I’m not claiming that sites like BrowseGoods or ShoppingPath (or ShopStyle) will take over the world tomorrow, but the regular old shopping comparison engine or etail layout hasn’t changed that much in the last 5 years. Web 2.0 has infiltrated other verticals, but shopping still seems almost immune to the changes. I don’t think that can last much longer. Shopzilla, Shopping.com, NexTag, Yahoo! Shopping, and PriceGrabber might dominate the shopping comparison engine space, but I think it’s critical for them to start thinking about how to better display their data and more importantly, provide an incredible user experience. That’s what these new guys are doing…they’re piggy-backing off of all the hard work the shopping engines have put into aggregating and organizing products and focusing 1000% on building the best shopping experience.
Comparison shopping is not going away, but the way people approach comparison shopping will change. That’s why I like that eBay, Amazon, Shopping.com, and Yahoo! Shopping are out there with good APIs that let entrepreneurs launch sites like Sprenzy,
CrispyPathCrispyShop, or BrowseGoods. Not all of these affiliate sites will make it, but opening up web services allows the big shopping comparison engines to get their feet wet and see what sticks with shoppers.