My friend Greg Sterling thinks that most of the video reviews can be ‘excruciating to watch‘. He was responding to my post here and a slightly different version over at Search Engine Land. What do you think?

Greg and I are in total agreement that this is going to be an important part of the purchase process…it’s just a matter of time before we see them everywhere. How they’ll evolve is another question.

I don’t ask much from you readers out there, but some comments on the future of video product reviews would be appreciated.

Thanks!