NexTag Sold for $1B?


As reported last week on Active Business Networking, a private equity firm supposedly bought a large chunck of NexTag for $1B. Yes, that’s a B, as in Billion. I have not been able to confirm the sale (no comment from NexTag), but 4 people have confirmed something is up, so I’m confident that the deal is either done or just about done.

When I first started covering the shopping search industry 2 years ago, I heard rumors that NexTag had offers on the table for about $750m, but was looking for $1B. Later the price tag rose to $1.3B. More recently, I had even heard the price tag was up to $1.7B. Seems like Purnendu got what he wanted. Many people figured the climate changed when NexTag actually gave out a dividend for the first time last December.

Congrats to Purnendu & Rafael, the founders, as well as the many NexTagers who have helped and continue to help ComparisonEngines & SingleFeed – Mark, Stephen, Will, & Tracy.

I love that the shopping search industry is still completely overlooked by almost everybody. Assuming the deal is legit, this will continue the streak of VC backed shopping engines having successful exits:

Jango acquired by Excite ($35m)
Junglee acquired by Amazon ($250m)
C2b acquired by Inktomi Product Search ($90m)
MySimon acquired by CNET ($700m)
Cadabra acquired by Overture ($250m)
Kelkoo acquired by Yahoo ($579m)
PriceRunner acquired by Valueclick ($29m)
Dealtime/Epinions formed SDC acquired by eBay ($500m)
Bizrate renamed Shopzilla acquired by EW Scripps ($500m)
PriceGrabber acquired by Experian ($485m)

Here are some interviews with NexTag management:
NexTag – Making Money the Old Fashioned Way – December 6, 2005
Comparison Shopping for Real Estate, Car Insurance, and Groceries? Keep an Eye on NexTag. – June 1, 2005


Brian Smith said

A couple people pointed out that I forgot about Kelkoo…so I added it. Another one mentioned was Dulance, but I don’t know if Sergei ever raised any VC.

As for those of you trying to prove me wrong with the mention of Cairo.com failing, I’ve never considered Cairo or ShopLocal shopping comparison engines.


Brian Norgard - NexTag Sold? said

[...] NexTag Sold?

NextTag, the shopping, arbitrage and lead gen powerhouse appears to have been sold to a PE firm. I have heard some amazing stories how utterly domin [...]


Peter Rip said

You seem to have forgotten Cadabra acquired by Overture in Jan 2000. I know because I was the lead investor. http://www.secinfo.com/drdbh.57j.c.htm


Peter Rip said

[moderator: please replace with "acquired for $250M by Overture"] I forgot to mention.


chris said

I personally find this really hard to believe. Given that CPCs are up and quality scores way down for these portals…and the recent loss at the interactive media division of Scripps, I don’t see what Nextag brings to the table that could justify this valuation.

Traffic at Nextag is down 10% YOY according to compete.com. Shopping.com is up 19% YOY.

I don’t know what percentage of revenue comes from Google referrals…but I would personally be extremely cautious in buying any asset that is so dependent on one company’s good graces.

But if they got $1bn, good for them…just shows there’s no rhyme or reason to valuations right now.

-Chris


Adam_W said

Also Valueclick bought PriceRunner for $29m US in 2004.

http://www.marketingvox.com/archives/2004/08/05/valueclick_buys_pricerunner/


Private equity eyeing Nextag · Kokorec said

[...] xample – have taken out its peers – MySimon, PriceGrabber, Shopping.com and Shopzilla. Comparison Engines has a great overview of the market so far and news about this [...]


Private equity buying big piece of Nextag · New York Articles said

[...] xample – have taken out its peers – MySimon, PriceGrabber, Shopping.com and Shopzilla. Comparison Engines has a great overview of the market so far and news about this [...]


GigaOM Private equity eyeing Nextag « said

[...] xample – have taken out its peers – MySimon, PriceGrabber, Shopping.com and Shopzilla. Comparison Engines has a great overview of the market so far and news about this [...]


Private equity buying big piece of Nextag · Kokorec said

[...] xample – have taken out its peers – MySimon, PriceGrabber, Shopping.com and Shopzilla. Comparison Engines has a great overview of the market so far and news about this [...]


Brian Smith said

Thanks for the info, Peter. I actually didn’t know anything about the Cadabra deal. Would love to find out more at some point. Please email me your contact info (brian at comparisonengines dot com).


Rick Watson said

Cadabra, heh. I remember it well because they were acquired by Goto.com around the same time that they acquired AuctionRover.com, the company which was later spun out as ChannelAdvisor.

btw – the Nextag deal is confirmed, see here:
http://www.csestrategies.com/cse/2007/06/nextag_sells_ma.html


Kelsey Group Blogs » Private Equity Pushes Harder into Online Media said

[...] biggest) acquisition in a long line of shopping engine acquisitions, which comparisonengines.com lists (see chart below, offered at GigaOm). Source: GigaO [...]


Clean Up - NexTag | ComparisonEngines.com said

[...] reported back on May 29 that NexTag was being sold for $1B. Yes, I knew it was a done deal back then, but wanted the company to confirm…I don’t [...]