Here’s the WSJ article.

According to that piece, ValueClick agreed to pay up to $352m (depending on revenue performance) for MeziMedia (which owns Smarter.com, CouponMountain, and MoreRebates).

Funny, two people mentioned something to me about Smarter in the last two weeks. Should have connected the dots. I’ll have more info after I speak to Talmadge and Harry.

Congrats to the Smarter team!

And so the list of Venture backed shopping comparison engines with successful exits continues to grow (please note that these are only estimates):
Jango acquired by Excite ($35m)
Junglee acquired by Amazon ($250m)
C2b acquired by Inktomi Product Search ($90m)
MySimon acquired by CNET ($700m)
Cadabra acquired by Overture ($250m)
Kelkoo acquired by Yahoo ($579m)
PriceRunner acquired by Valueclick ($29m)
Dealtime/Epinions formed SDC acquired by eBay ($500m)
Bizrate renamed Shopzilla acquired by EW Scripps ($500m)
PriceGrabber acquired by Experian ($485m)
NexTag acquired by Providence Equity Partners ($833m – for 66% of the company)
MeziMedia (owner of Smarter.com) acquired by ValueClick (up to $352m)

Wonder how many calls Become.com has received this morning…