Reviewed.com Lands Washington Post Deal

Taking a page from her good friends at PriceGrabber, Robin Liss, CEO of Reviewed.com, has landed a deal with WashingtonPost.com.

Reviewed.com on WashingtonPost.com

You’ve gotta smile when you see that. PriceGrabber is the clear leader in the syndication space (not talking about small API calls, but high quality partners), stealing USAToday and CNET from Shopping.com. Reviewed.com has been a long time PriceGrabber partner and clearly understands the way syndication deals should work.

Robin and her team have been out there busting their butts creating incredibly high quality content for years. I’m sure this deal is just the first in a long line of partnerships to be announced.

As for the terms of the deal, Robin didn’t elaborate, but I’m sure it’s an ad sharing model at least part of the deal is based on ad sharing. High quality reviews from Reviewed.com will increase page views on WashingtonPost.com and Reviewed.com will take a percentage of that ‘found’ revenue.

This is extremely similar to the Zvents model (for full disclosure: Ethan Stock, CEO of Zvents and a partner at NetService Ventures is an investor in SingleFeed). Zvents ‘powers’ the events sections of online newspapers. Check out examples like Boston.com and San Jose Mercury News. Zvents increases page views by syndicating it’s incredible wealth of local event information.

You’ll continue to see lots of companies doing deals like this. It’s nothing new. As print publications continue to struggle, online divisions are more and more willing to strike deals to increase page views. If you want to follow this space, check out Greg Sterling’s blog.


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