Big surprises from Shop.org:
-Google didn’t seem to be on everyone’s mind
-I think I was the only person who brought up the R word
In my presentation with the snowboard king, Nathan Decker, I talked about the potential for Google Base for a bit. I’ve already discussed in past posts some of what I covered, but just think about Google Product Search getting together with Google AdWords while working more closely with Google Analytics and Google Checkout.
And I showed a snippet of Epic 2014. Don’t know how, but everyone seems to have forgotten about that little video as well as forgetting about Googlezon.
Epic 2014′s description of Googlezon: “Social recommendation engine, commercial infrastructure, detailed knowledge of every users social network, demographics, consumption habits, and interests to provide total customization of content and advertising.”
Googlezon was later referred to as Googazon by Gartner Analyst Hung LeHong: “Googazon will sit between your customers and your company. It will be able to provide access to all retailers. It will close 30 percent of transactions and guide 50 percent of purchases in any channel. It will force full retail transparency, and will dictate how we compete,” LeHong said. A Googazon could help consumers by finding deals and matching them to the buyer’s financial profile.”
The one missing piece of Googazon was the fact that Google didn’t have the retail credibility of Amazon: “Although Google might evolve in this direction on its own, LeHong said, the company does not yet have the retail credibility of Amazon.com, which would be needed to generate trust among both buyers and sellers—hence, his suggestion that the two companies could combine.”
Isn’t Google building that retail credibility with Google Checkout?
Amazing how so much of what was presented in Epic 2014 is coming true. If you can get by the whole Fourth Estate talk, it’s a great video to watch/discuss.
