Yahoo! Looking to Sell Kelkoo?

From via TechCrunch, Yahoo! could be looking to sell Kelkoo.

From the Financial Times:

The internet company, which has been re-evaluating its business under its returned chief executive, paid €475m ($672m) in cash for Paris-based Kelkoo in March 2004, as part of a push to bolster its European operations. However, it acknowledged on Tuesday that it had not progressed as expected.

As many of you know, I know almost nothing about the international shopping engines. All the major US shopping engines have a foothold in France, Germany, and the UK. PriceRunner seems to be a leader in some countries. Ciao seems to always be mentioned.

Would appreciate some international readers posting comments. A couple years back I talked with Scott Macon who I believe is currently the Managing Director for Shopzilla. Scott, if you’re reading this, can you shed some light on what you think might be up with Kelkoo? Is Yahoo! just trying to focus (on mobile, broadband, local, etc.) or is there actually something wrong with Kelkoo? Thanks.

6 Responses to Yahoo! Looking to Sell Kelkoo?

  1. Teorem says:

    Looking for insight, you should search on Yahoo :-)


    The transcript of the interview is in
    and they provide an MP3 of the interview.

  2. Lisa says:

    Its been a little while since I last worked with Kelkoo, but my experience (as a merchant at the time) was that the results were poor in multiple European countries, there seemed to be no synergies between the different country sites and the reporting interface was absolutely horrible.

    If this is still the case, it makes perfect sense why Yahoo! is trying to offload their purchase.

  3. nicolasleroy says:

    Hi Brian,

    An analysis from Philip Wilkinson, a former Kelkoo employee:

    Also, the same day, Kelkoo is launching a new site:

    Hope the announcment of the future of KK wont avoid people looking at and commenting the new site ;)


  4. rsdighe says:

    I am not sure what he means when he says that both kelkoo and shopzilla needs to evaluate how they do business?? could anyone care to elaborate ??


  5. […] comparisonengines, on November 21st, 2008 Kelkoo has been searching for a home for over a year (some great links in the comments).  According to TechCrunch, Kelkoo has sold to a UK Private […]

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