While I’ll try to do a comparison when I have everyone’s numbers, I want to start sharing the data I do have:
–comScore reported that “shoppers spent 21 percent more online this Cyber Monday, November 26, than they did last year.”
-U.S. online shoppers spent a record $733 million in a single day on Cyber Monday, according to market research firm ComScore.
According to PriceGrabber President Ron LaPierre…
–Referrals to merchants for Nov. 22 – Nov. 24 were up 45% year over year.
-The Nintendo Wii was the top product all holiday weekend and was still the top product as of about noon on Cyber Monday (Nov. 26). While the Wii was out of stock at a lot of retailers, there were always at least 17 Storefronts willing to sell the console at a premium.
-The Microsoft Zune was the #2 product all weekend. On Pricegrabber, Microscoft’s share of the MP3 category has gone from 5.4% at end of October to 13.5% month-to-date through Nov. 21. The most popular iPod has only been as high as the #12 product.
-This is definitely the year of the GPS. 3 of the top 15 products are GPS units.
-The top 5 product categories were unchanged from last year: Electronics, Computers, Home & Garden, Cameras, and Clothing (in that order).
-Toys are still popular as a channel – moving between the #3 and #6 spot – but the China scare is playing a big role in unpredictability.
-Women’s handbags and shoes have been the biggest non-tech products.
-Ron predicts that the next 2 Mondays will be big shopping days and that there will be a fairly noticeable decline back to pre-Thanksgiving levels after Friday, December 14th.
According to eBay’s press release…
-”Shopping.com’s traffic to its merchants on Cyber Monday 2007 increased 28 percent compared to last year as more shoppers sought out the comparison shopping site to find some of the best online deals. Traffic to merchants for the Thanksgiving holiday weekend, Black Friday through Cyber Monday, was also up 30 percent year-over-year. ”
-”“We’re pleased with the early spike in online shopping, but are looking forward to the second Monday in December, or what we’ve begun to call ‘Green Monday,’ when we expect online shopping to really peak this season,” said CEO of Shopping.com Josh Silverman. “Green Monday outpaced Cyber Monday in the past few years in terms of revenue and consumer traffic on our site. More shoppers are comfortable doing the bulk of their online shopping later in the season, and after surveying our merchants, we found that a whopping 72 percent are offering next day shipping this year as a response to demand to shop later.””
According to Yahoo! Shopping PR…
-Transformers Bumblebee overtook the Nintendo Wii as the top product for the Holiday Shopping weekend (Nov. 24 – Nov 25) – the first time the Wii has been displaced since June when the iPhone launched. After Bumblebee and the Wii comes Apple iPhone 8GB, Sharp Aquos LC-46D62U, and the Nintendo DS Lite Onyx.
-50% year over year traffic growth for Thanksgiving and Black Friday.
-Compared to the month of November 2006, page view traffic is up 37% for the 2007 Holiday season (This is based on comparing November 2 to 18, 2006 and November 1 to 17, 2007)
–Clicks are up 13% compared to last year (This is based on comparing November 2 to 18, 2006 and November 1 to 17, 2007).
-Top categories for the weekend: Apparel, Electronics, Home and Garden, Toys, Hobbies, and Collectibles, Computers and Software, Video Games, Jewelry, Sports and Outdoors (in that order)
-Green products may not be the big winners this year. The Yahoo! survey found that most holiday shoppers are not swayed by a product’s green status when shopping for holiday gifts. In fact, 63 percent of holiday shoppers are equally as likely to purchase a gift that is labeled green as one that is not.
-More than 1 in 4 holiday shoppers (27%) say their holiday spending budgets will be less this year as compared to last year. Additionally, 89% of holiday shoppers actively seek bargains or sales when holiday shopping.