Become’s referrals to merchants was up 54.5% year over year for Cyber Monday.
The largest category overall for Become was Clothing followed by Home & Garden and Electronics. The top 10 searched for terms were: Dooney & Burke (handbags), Wii, iPod, Garmin, Ed Hardy, Nike Shocks, Air Hogs, Ugg Boots, and Plasma TV. Once again, children’s toys are struggling.
SortPrice’s referrals to merchants was up 32% year over year for the Black Friday/Cyber Monday weekend. Popular searches included Transformers, Canon SD1000, Coffee makers, Xbox 360, Cashmere sweater, and Patent boot .
Popular categories included: Video Game Consoles, Action Figures, Riding Toys, PC Games, and Digital Cameras.
As for surprises, Sortprice saw a high volume of searches for eco-friendly related products like ‘energy star’ and solar lights’.
Sorry, a question, what you mean by
“referrals to merchants was up 54.5% year over year”
?
Thanks,
matias
Confronte.com.ar
A referral to a merchant is a click to a merchant. So Become sent 54.5% more clicks to its merchants this year compared to last year.
Traffic is a nice number, but if the shopping engines are doing their jobs, they should be sending qualified leads to merchants.
Whenever we partner with the next “price blah blah blah.com” I am always anxious over the results. Surprisingly for us, Become.com has been a diamond in the rough. Conversion rates are great for us, and that’s typically challenging when you are selling soft goods (clothes, sporting goods, etc.). ROI on Become.com has been excellent and we’ve added 10 of our clients to Become in the last month because of how well our “test group” did. let’s see how they do outside of holiday season though…..