Amazon sent a blast email out this morning announcing its Product Ads program.
I’ll have lots of comments on this before the end of the week, but I at least wanted to spread the news. With Amazon Product Ads, merchants can now list products on Amazon and drive consumers back to their sites as opposed to having to buy through Amazon. That’s a BIG change.
From the email
Product Ads is an advertising program designed to give customers seamless access to products available on web sites external to amazon.com. As a seller, you simply upload your catalog and set your cost-per-click bids. We will then display highly targeted ads for your items on select amazon.com product and search pages. Customers can click over to your web site and purchase the product directly from you. Product Ads uses a cost-per-click model, and there are no monthly fees. You only pay for clicks generated by your ads. You can manage how much you spend by setting a daily budget.