Jellyfish’s Day in the Sun


Live Search Cashback

Yesterday I sent an email to Brian Weigand of Jellyfish asking him about potential Jellyfish integration into Microsoft Search. This seemed like a logical thing to ask considering that Jellyfish recently completed integration with Windows Live and Arrington mentioned on Monday MSFT’s announcement “On Wednesday, we will be announcing a major new initiative that our search teams have been driving. We are getting better and better with our core algorithmic search, and at the same time, we are investing to differentiate in vertical experiences and to disrupt the current model. You’ll hear more about our plans Wednesday.”

So Arrington now has the complete story of Microsoft offering Cashback to search engine users. Live Search Cashback is live and seems to be purely based on Jellyfish’s system – same advertisers, same UI, same cash back model. At the same time, Jellyfish’s own Cashback shopping site has been down for a while (at least a week, I think). Not sure if Jellyfish will just transition to a Smack Shopping only site while powering the back end of Live Search Cashback.

Right now if you try to sign up to advertise, you’re brought to a Microsoft Advertising page with the following notice:

Microsoft Cashback Shopping

Arrington is framing this as a way for Microsoft to attract advertisers:

Microsoft’s hope is to lure advertisers with a promise to pay only if a purchase is made, unlike Google’s pay-per-click model that carries more risk because a searcher may not complete a transaction. And by offering a percentage of the fee collected from advertisers, Microsoft hopes to convince searchers to take the last mile to a transaction through the Live.com search engine, generating more advertising revenue for Microsoft and simultaneously hurting arch-rival Google.

I’ll comment on this after I listen to the official announcement today.

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2 Responses to Jellyfish’s Day in the Sun

  1. [...] their intent to ‘pay searchers’ who buy products via MSN Live Search. This completes their integration of Jellyfish, a CSE that made it’s name by sharing their advertising revenue from merchants with the [...]

  2. [...] Should Submit their Feed Today – June 5, 2009 Cashback is not the Answer – May 21, 2008 Jellyfish’s Day in the Sun – May 21, 2008 Microsoft Acquires Jellyfish – October 2, 2007 Windows Live Shopping [...]

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