Become.com Shopping for President

June 17, 2008

A number of people sent me this job posting for the President position at Become.com:

Qualifications include:

Lead and manage all the business functions of the company including sales, marketing, SEM/SEO, product management, business development, account management and new lines of businesses including lead generation
• Develop strategy and execution plan for core CSE business
• Drive the growth of revenue and profit, and run day to day operation of the company
• Collaborates with CEO, product, design and engineering teams to deliver an innovative consumer shopping destination site
• Partner with industry leading companies for advertising, promotion, and branding opportunities
• Build the strategic vision and develop new lines of businesses, including online lead generation
• Develop consumer brand strategy
• Speak at industry conferences and events to promote the company and services
• Help position the company for IPO
• Develop strategy and plan for entering international markets
• Work in a dynamic fast-paced start-up environment

I followed up with Michael Yang and he said that with the recent financing, he’s ready to ‘step on the gas’ and accelerate the growth of the business.

“I wanted to expand the management team and bring on a top-tier President to help me scale the business and get to the next level. I will continue as Chairman and CEO, and can now devote additional bandwidth to our strategic initiatives and potential acquisitions.”


Greenfield Online – Ciao’s Parent – Acquired

June 16, 2008

via the WSJ. Thanks for the tip, Siva.

Will have to follow up with the Ciao team later this week, but just wanted to pass along the news that Greenfield Online, parent of Ciao, was acquired by Quadrangle Group (private equity firm) for approximately $426mm. Greenfield Online is a public company (NASDAQ:SRVY). The purchase price is a 17% premium to closing price on Friday.


Shopzilla Promotes Filtering From Top Down

June 16, 2008

Excuse the image sizing issue. I’m trying out a new system and it’s not pretty. For now, you can just click on the image to see the screenshot in all its glory.

As opposed to the majority of shopping engines which place filters on the left hand side of search results, Shopzilla is now allowing for filtering from the top of the search results page.

Google Product Search/Google Base/Google Shopping is the only other shopping engine which displays filters in this way.

While this might seem like a small change, I’ve been told for years by the shopping engines that people really don’t use the filters. As Shopzilla (and others) have smart filtering capabilities that can drive consumers to make more informed buying decisions, I like that Shopzilla is being a little different. Not sure if this is a test or not.

Some other shopping engines do things differently:
Google Base displays filters on the bottom of the search results page.
Become displays filters on the right of the search results (which I always find a little jarring)


Shopping.com’s Related Products

June 15, 2008

Excuse the image sizing issue. I’m trying out a new system and it’s not pretty. For now, you can just click on the image to see the screenshot in all its glory.

Shopping.com is now displaying related items on product pages. And as opposed to some shopping engines which seem to just be sticking up links for SEO purposes, Shopping.com has a more elegant (although obviously simple) integration:

Shopping.com Feature

Shopzilla has related searches:
Shopzilla Product Page

Yahoo! Shopping has ‘shoppers who viewed this item also viewed…’ I think this is the best integration:
Yahoo! Shopping customers who bought this

Smarter has Similar Products:

Pronto has Related Products:

And of course, TheFind & Like.com provide much richer ‘related products’ integration.

Become, NexTag, Google Product Search, PriceGrabber, and SortPrice do not have a related products section.


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