Catching up with Sortprice – Flat Rates + Facebook App


The economy stinks, which means a lot of merchants are cutting back.  In some cases, this means completely pulling a marketing channel.  More often than not, even if the shopping engines are a ROI positive channel, I think that they could quickly end up on chopping block.  Even after being around in their current state for 5+ years, the shopping engines still haven’t made it easy for merchants to get up and running and succeed.  Google AdWords is the gold standard for ease of use, flexibility, level of traffic, quality of traffic, and technology.  So when a merchant looks at the time needed to succeed on the shopping engines and remembers the pain they went through because one of their product listings was featured on a syndication partner and got $3000 worth of ‘curiosity’ clicks in one day, it’s no wonder that a big red line goes through shopping engines.

But wait.  Assuming that you have some resources at your disposal, take that pain and frustration and channel it into a positive experience on free, no cost, and low cost shopping engines.

Sortprice is in the low cost category.  As opposed to its bigger bretheren, Sortprice does not charge the normal PPC fee, but rather a flat monthly rate (the company also has a free program to get merchants started).  If the merchant gets 5 clicks or 1000 clicks, the merchant still only pays the flat monthly rate.  Less risk.  Less stress.  Not a bad thing when everyone is telling everyone else to slash costs.  And while the traffic and resulting sales will not make your business, it’s not going to hurt it either.  At least worth a test.

And if the flat rate isn’t enough of a selling point, you can use Sortprice as an entry point into Facebook.  Sortprice creates a free version of your store on Facebook…maybe you’ve heard of that site…gets a bit of traffic.  Anyways, there have been no runaway successes in the ecommerce app space on Facebook, but Sortprice’s application is an easy way for a merchant to dip their toes into the Facebook waters.  Merchants basically get a replica of their store on Facebook.  Then they can link to it from their profile pages and spread the word.

CajunGrocer and Evogear on Facebook:

About these ads

13 Responses to Catching up with Sortprice – Flat Rates + Facebook App

  1. So, does this mean that there is an opportunity for those using CSE’s? With the shakeout is any CSE (aside from shopping.com) getting aggressive to keep customers? Is there any leverage for merchants?

  2. Brian Smith says:

    Will – I think that you’ll see more of the shopping engines work with merchants to make things work, but I wouldn’t expect all the shopping engines to suddenly drop all cpc rates in half. To get better rates, I’d recommend being as open and honest with the shopping engines as possible. If things aren’t working, share your stats with them…help them understand your metrics…what cost of sale you have to hit in order for the marketing channel to be profitable.

  3. Richardson says:

    I have been solicited by Sortprice.com for about 2 years. They keep telling me to sign up because they have fixed pricing. Fixed pricing is great if the traffic was there. I doubt they can get me 600 clicks for the $200 a month they asked for.

  4. Matt says:

    I actually think the flat rate price is genius. With click fraud, what real way do you have to truly see execution on a shopper. Advertising on the net is evolving along with so many other things. CPM makes more sense than CPC, but the Flat rate seems a perfect fit for the vendor looking to control costs and a win for the engine to keep the cost low to attract a keep as many vendors as possible. A fixed rate over CPC in this economy just makes more sense.

  5. You are right Richardson. Have you tried search engines who run a CPA model as opposed to CPC. I don’t know whcih ones to suggest for your market but in the UK we’ve got a handful of such Shopping engines.

  6. Art says:

    I used this blog as a list of the CSE’s to sign up for and for the most part they are working well, some extremely well! However, Sortprice is dismal. I’ve been up for 2 weeks and only gotten 20 visits…if I extrapolate that out (and using the $200 month fee) that works out to a CPC of about $5.00!! And I got one $55 sale. When I spoke to them I got the usual pap about how they usually see new companies volume go up over time. But even Adwords, where I get minimal sales, is at about .40 average CPC…I would need to get 500 visits from sortprice for that CPC. As a point of reference, the first month with Shopzilla we got 3,000+ visits and lots of revenue. These guys made me commit to 3 months minimum…is there any way out if this continues to be this bad?

  7. Jeremy says:

    To Art and whoever else has signed up with Sortprice.com.

    I have been solicited the last 3 weeks by a rep from Sortprice.com. They are currently offering me the most expensive package for the lowest package price. So for $450.00 (since i have 1000 products and less), I will be bumped up to their super enhanced package. Sounds like a great deal, but I’m weary of the number of visitors they get. I’ve been checking out compete.com and quantcast.com to get a read on how much traffic they might be getting.

    The rep claims they get over 5 million unique visitors a month. this isn’t even close to what compete and quantcast register.

    With that being said, I want to hear from anyone who has registered with sortprice and give me your feedback. Yes/No?

    If not, then what comparison shopping engine do you recommend using for the best ROI?

  8. I have been solicited by them as well. I’m a little skeptical about their ability to send any significant amount of traffic.

    I mean I’ve tried all the major shopping engines such as Pricegrabber and Shopping.com, but even they couldn’t deliver much traffic. So, logically speaking, you can expect Sortprice to send even less traffic.

  9. Matt Nelson says:

    I have used Sortprice for the last 2 years and I’m up for renewal this month. I did get a huge break in pricing for my first campaign, but after my results turned out to be good, I have been paying full price for the last 18 months. Some products would not sell on any engine, but I can only speak for my self, and Sortprice.com has generated the highest ROI I have ever seen in 9 yrs. of business.

  10. D.H. says:

    We signed on with SortPrice but never saw more than 3 referrals each month. After 3 months, we were going to cancel until our account rep said he’d bump our program up to the next level, give us a free month and the remaining 3 months would be at the same price we were paying. They were also going to add a tracking code to the URLs on SortPrice. Maybe our business just wasn’t a good fit but 3 referrals for $199 is quite steep. We won’t be renewing after this 3 month period is over.

  11. Jacob Maslow says:

    SORT Price is the worst performing engine I have ever dealt with.

    Used them several years ago at an appliance company. They sent barely any traffic. Worked out to several dollars per click.

    They have learned their lesson regarding the complaints. They now only deal with annual commitments.

    At my new place, the company signed up before I actually started.

    Will probably do a charge back. Their conversion rate and other claims are all lies.

  12. David Leach says:

    Hi, I have been reading your responces and for me its far less money that Pricegrabber that was a 600.00 day. Sortprices may sound expensive but what I paid in a day equals at min 3 months.

    I will keep you all posted

  13. john says:

    We are an internet retailer top 300 company who has been using SortPrice for over a year now. We get about 3 clicks/day from them according to Google Analytics, and a whopping $160 in sales over the last 6 months. We just terminated our contract with them and now they just sent an email saying essentially “why are you leaving? we are showing that you are getting over 200 clicks/day from us.” They have no detail to back it up, and I don’t see how they could possibly even claim to be anywhere near that much traffic, especially since we have less than 1,000 active FB followers. They are essentially saying that for every follower that we have, they are generating 0.2 clicks/day, which is absurd, since the vast majority of FB users aren’t even going to come to our FB page every day, never mind click through a store link that is fairly hidden. All smoke and mirrors.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 295 other followers

%d bloggers like this: