In the old days (you know, 2yrs ago before the complete economic meltdown), you’d see NexTag advertising everywhere. And it was always about their lending lead gen business. Obviously lending lead gen is a much tougher business to be in right now, but NexTag is still one of the top 10 US display advertisers. I get the feeling that NexTag has probably pulled back some of its mortgage ads and pushed ahead with display advertising for comparison shopping. I have no explicit data to back this up except I’m seeing display ads everywhere on Yahoo!
Here’s an example that I saw on Yahoo! News
Not sure if the ads are behavioral (I had been looking at laptops on a couple site).
Also, @ SingleFeed, we saw NexTag jump in market share this past month in terms of revenue and traffic. NOTE: data is preliminary. That said, it’s at least a data point that could point to NexTag’s advertising paying off.
And since you never see the shopping engines buying ads beyond PPC marketing, it’s something to pay attention to. If it’s working for NexTag, it could work for Shopzilla, Shopping.com, Become, Smarter, etc. There’s a lot of cheap ROS/remnant inventory out there.
I believe I’d observed the ads to be remarketing-focused — i.e.; specifically served to users who’d visited a NexTag site previously, and featuring products similar to those you’d viewed on their site. Don’t think there’s a search remarketing component involved there, although I wouldn’t put it past them… good work, NexTag.
I don’t like nextag. I prefer Amazon. The reason is that when you search for a product such as women’s knit shorts at amazon, that’s what you get. Nextag throws in knit shirts, pajama tops, and underwear, not to mention woven shorts and shirts. Sifting through the quagmire takes too much time on Nextag. Nextag, there is room for improvement.
It’s such a buyers market right now with ad inventory and particularly with remnant inventory which the performance guys are typically after first. Buyers like NexTag are totally in control right now and are pretty much dictating terms and price on all the inventory they’re buying.