Amazon Buys Zappos for Aprx $800M+ in Stock

I’ll have to look at the numbers a bit more.
-Techcrunch article (includes Bezos’ video)
-Tony Hsieh’s email to employees. Here’s an snippet:

We realized that Amazon’s resources, technology, and operational experience had the potential to greatly accelerate our growth so that we could grow the Zappos brand and culture even faster. On the flip side, through the process Amazon realized that it really was the case that our culture is the platform that enables us to deliver the Zappos experience to our customers. Jeff Bezos (CEO of Amazon) made it clear that he had a great deal of respect for our culture and that Amazon would look to protect it.

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