Continuing my praise for shopping engines which are helping consumers find deals, while Pronto doesn’t have the cute ‘X% off’ stars that you can find on Become or PriceGrabber, they do have a handy dandy tab which allows you to quickly filter by all Sale items. That’s the beauty of accepting a ‘Sale Price’ from merchants through the data feed. Nice to see almost all the shopping engines now pushing Sales/Deals in various ways.
Note to merchants: Fill in the Sale Price field in your data feed!
Note to Google Product Search: Add a Sale Price field!
Here’s a search for Mirrored Armoire on Pronto. That On Sale tab sticks out nicely!
This holiday shopping season is going to be rough. Deals/Sales/Cashback/Special Offers are all going to be key. If you’re a product manager at shopping engine X, ask yourself what you’re doing to promote savings. As I said in a post at the beginning of the year:
Unfortunately, the shopping engines have fought for years to be known as more than just price comparison engines. Reviews! Search! Cash back! Social shopping! Mobile! Safe shopping! Green! Well, all those things are nice and should be part of a strategy, but right now, this is the perfect opportunity for the shopping engines to step up their marketing efforts (or at least run some bold tests) highlighting the fact that they save consumers money.
Note: If you read the full post from the beginning of the year, take a look at Pronto’s current home page which emphasizes SAVINGS (best prices) vs. product discovery. 
I agree. Many CSE’s have ignored deals. While we’re not there yet, the underlying vision of Frugalytics is to monitor pricing and identify deals. For now we have a twitter feed of deals http://twitter.com/Frugalytics
I agree. Many CSE's have ignored deals. While we're not there yet, the underlying vision of Frugalytics is to monitor pricing and identify deals. For now we have a twitter feed of deals http://twitter.com/Frugalytics;...