I really haven’t dug deep enough to see what’s under the new coat of paint at bizrate, but it’s worth mentioning that the site is definitely repositioning itself around price as opposed to just being a consumer ratings company. From the press releases, bizrate seems to be focusing on value.
The left hand nav bar now focuses on price as opposed to other product attributes that Shopzilla focuses on:
Focusing on value? Seems like a good move for this cash and credit strapped economy.