Will post 2009 Cyber Monday results soon, but here are 2009 Black Friday data points from a number of sources. Some of these numbers have to be investigated a bit more, but I at least wanted everyone to have some tea leaves to read in one place.
Predictions made or data gathered before Thanksgiving:
Online.
-comScore – November 24, 2009 – Forecasts 3 Percent Growth for 2009 Holiday E-Commerce Spending
-Forrester – November 2, 2009 – US Online Holiday Retail Forecast, 2009: Forrester expects online retail sales to reach $44.7 billion during the months of November and December 2009, an 8% increase over 2008
-Experian Hitwise – November 24, 2009 – Visits to Black Friday Websites are up 4 percent compared with the same week in 2008.
Total Retail Sales.
NRF – October 6, 2009 – Forecasts One Percent Decline in Holiday Sales
Retail Foot Traffic (Offline).
ShopperTrak – October 20, 2009 – 1. Predicts 4.2 Percent Retail Traffic Decrease for 2009 Holiday Season. 2. 1.6 Percent Sales Increase Expected During Same Period.
Results from Black Friday:
comScore – November 29, 2009 – 1. Black Friday Ecommerce Sales up 11% year over year. 2. Holiday Sales thus far (first 27 days of November) up 3% year over year.
ShopperTrak – November 28, 2009 – Black Friday Retail Sales Increase 0.5 Percent As Compared To 2008
ShopperTrak – November 30, 2009 – Black Saturday Sales Rise 1.5 Percent Versus 2008; Friday / Saturday Foot Traffic Declines
NRF – November 29, 2009 – Black Friday Verdict: As Expected, Number of Shoppers Up [13.4% - 195m vs. 172m], Average Spending Down [$343.31 per person from $372.57 a year ago]. [This is for Black Friday Weekend: Thursday – Sat and projected Sunday.
PayPal – November 28, 2009 – PayPal saw a double digit growth, approximately 20 percent, in online sales compared to 2008
Mercent – November 28, 2009 – Black Friday 2009 Online Retail Sales Grow 41% Over 2008
Channel Intelligence – November 30, 2009 – Thanksgiving Day sales for 2009 saw a 67 percent increase over 2008 and Black Friday sales increased 70 percent year over year.
Coremetrics – November 28, 2009 – 1. The average dollar value that consumers spent per online order rose 35.0 percent year over year, led by apparel retailers. 2. Consumers are buying more items per order than they did last year—by 18.3 percent. John Squire, chief strategy officer, Coremetrics: “Secondly, there are fewer online retailers this year than last year. Those who survived the first several months of the downturn are pulling out all the stops to lure shoppers with aggressive incentives. The net effect is a jump in the amount the average person spends online and in the number of things they’re willing to purchase per order.”
Google Retail Advertising Blog – November 30, 2009 – Black Friday Searches Rise 20%
[...] well before the crack of dawn to check out the Black Friday rush. While you’ve now seen the reports of online and offline sales growth or lack thereof, I wanted to give my [...]