This morning, Yahoo! Product Submit merchants were notified that as of March 11, 2010, Yahoo! Shopping is partnering with PriceGrabber. At that time, merchants will no longer be able to submit to Yahoo! Product Submit to list products on Yahoo! Shopping, but must submit through PriceGrabber. If merchants don’t have an account with PriceGrabber and want to make sure their listings remain live on Yahoo! Shopping after March 11, they should sign up with PriceGrabber ASAP.
Yahoo! has released this help page that will answer most questions.
This is a bittersweet end to Yahoo! Shopping, considering the effort they made to revamp the site in 2007-2008, but not surprising given the Bing/Yahoo! search deal. I assumed that Bing Cashback would replace Yahoo! Product Submit, so I got that one wrong. Congrats to Sean and the PriceGrabber team for grabbing this deal in a crowded market (Shopping.com, Shopzilla, and NexTag all have partner programs).
PriceGrabber can and should play up this partnership. PriceGrabber has hundreds of partners, and I believe this would be the third partnership involving another well know or big shopping engine brand: AOL Search/Shopping and MySimon being the others (yes, there are some smaller deals, but I think these are the ones that count). Yahoo! Shopping consistently is one of the most trafficked shopping engines, but merchants should know that while consumers might flock to Yahoo! Shopping (because of incredible exposure throughout Yahoo! Search and smaller vertical sites like Yahoo! Tech), SingleFeed’s stats (covering hundreds of merchants) show that merchants don’t get the traffic and sales that you might expect from such a big name with such high traffic numbers. I have a feeling this is because of Yahoo! Shopping’s focus on brand name advertising for the big guys through graphical ads (hat tip to Colin) as well as the many Yahoo! Search Marketing ads that take the focus away from merchant product listings. So this is a nice win, but if you’re a PriceGrabber merchant, don’t expect your traffic and sales to double overnight because of this deal.