I’ve had lots of great conversations about data feeds in the last 24 hours. Advertisers (merchants) and publishers (affiliates) recognize the value of data feeds, but it seems they’re just getting going. If merchants are submitting data feeds to CJ, Linkshare, ShareASale, or Google Affiliate Network, the feeds are very basic. If affiliates are using data feeds, they’re more advanced than most.
So there’s some great potential, but data feeds just seem to be an alternative marketing tool in the affiliate space. In fact, I actually talked with a representative from a well known merchant last night who is responsible for data feeds/shopping engines as well as affiliates and the person’s title was ‘alternative’ online marketing… Got a kick out of that!
My panel is this morning. Will let you know how it goes and recap the main discussion points.
Hi Brian, I’m trying to find resources online for affiliates that help us deal with these datafeeds. I have a prodject that requires importing several datafeeds and producing a price comparison using these feeds but have been dumb struck by the lack of information for affiliates on how to manipulate the feeds (big feeds 34,000 plus lines per feed and we are dealing with around 20 of these feeds). Would really appreciate any information on this subject (forums,courses,training,developers, etc) many thanks keep up the good work.
You’re a stand up guy!
Great panel at Affiliate Summit!
Looking forward to seeing the recap on your preso.
hello brian i want to ask if you can write something about good datafeed plugins
thanks