Milo is getting a ton of press. If you’re not already familiar with the site, you will be by the holiday shopping season. Milo provides users with local availability at almost 50 retailers, covering nearly 50,000 stores. While many services have claimed or currently claim to provide local availability, many are just providing guesstimates. Milo isn’t always correct, but we’re finally at a point where there are many creative ways to get to local inventory.

The shopping engines will need to move into this area on their own or through partnerships with companies like Milo in order to retain and grow their customer base.

I’ve been cynical about the so called amazing local/mobile shopping space over the last 5 years, but we’re finally at a point where smartphones with data plans are the norm, so 2010 is the first year I’ll actually jump on the bandwagon and agree with the pundits that mobile/local shopping is here.

I’ll have more about Milo soon, but just wanted to congratulate them on the buzz they’re generating. Especially in light of the work Google is doing in the area.

Disclaimer: Milo and SingleFeed are both funded by True Ventures.