From the press release, Doron Simovitch, SortPrice.com co-founder and CEO says “We’re thrilled to have hit 1,000-store milestone in a little over a year. It indicates just how serious retailers are about expanding their e-commerce efforts to the world of social media.”
SortPrice offers its FaceBook App to all SortPrice merchants for free. The set up is quick and easy. It only takes a couple days to get up and running.
SortPrice is not the only company working on Facebook Store Apps.
ShopTab offers a paid service ($10-$20/mo).
Wishpot offers a Facebook Shop tab as well as Twitter integration. Mercent is working with Wishpot.
Big Commerce was featured in TechCrunch last week. The company’s SocialShop Facebook App is a nice little differentiation point for a small ecommerce platform.
So these are nice apps to have on your Facebook fan pages, but is anyone really driving business through their ‘shop tabs’? And is this really the best social shopping experience? Seems that Facebook itself should work directly with Amazon or Bing Cashback to provide a rich shopping experience for all consumers…and then take a % of the sale.
