Bing Cashback, aka Bing Shopping, launched a nice little feature which lets shoppers post their purchase or potential purchase to their Facebook profiles.
In a blog post, Program/Product managers from Bing wrote:
With a single click you can ask for advice from your friends on Facebook and followers on Twitter for their take on a product you saw on Bing Shopping. You can even share it the old fashioned way – over email! We see our users using it not only to get feedback on price but on whether a particular product would look good on them, has a better model, etc.
As VentureBeat wrote: “The implementation is simple, which means it works and isn’t confusing.”
Many shopping engines allow you to email a product listing to a friend, but I believe Bing is only the second shopping engine (Sortprice being the first) that allows shoppers to quickly and easily post products to their Facebook wall.
As Facebook, YouTube, and others grab more time-share from everyone’s lives, it’ll be more and more important for the shopping engines…well, everyone…to integrate with Facebook. As everyone has been discussing over the last 2 years, more and more purchases or maybe just as important, conversations that lead to purchases, will take place away from the actual source of the purchase. You might eventually buy from Thompson Cigar, Evogear, or Best Buy, but you’ll have discussed the purchase with your friends or experts off of those sites. This is one of the reasons SingleFeed, among others, is enabling merchants to list products on Facebook.
Expect lots of activity in the Facebook shopping space in the coming quarters. I’d be surprised if Facebook didn’t have a flagship deal with someone like Amazon before the holiday shopping season. Imagine Amazon allowing anyone on Facebook to easily become an affiliate and get paid to list products, share products, recommend products, review products, etc. on Facebook. And in the near term, I don’t think it’s about in-Facebook stores ala 1800Flowers, I think it’s about driving views back to the merchant.