Internet Retailer kicks off today. I’m sitting on the show room floor at SingleFeed’s booth as we speak. The A/C just came on and workers and exhibitors will be flooding the floors in the next couples hours getting set up. SingleFeed exhibited 2 years ago. It was a great event for us for lots of reasons, but as a metrics oriented marketing company, I will say that the ROI was great. Just as importantly, though, we got to talk to merchants (customers and prospects) face to face, which is so important.
This can be an expensive event. All in, SingleFeed will spend about $20K for just over 2 days on an exhibit show floor with hundreds of other vendors. We could spend a bit less, but it’s worth it to go the extra mile with some nice meals or events for the team and our friends. Many companies spend a lot more.
After a dip in attendance last year, numbers are back to record breaking levels with over 6000 people registered. And the shopping engines are well represented. CA, CI, and Mercent are here. Shopzilla, Become, Shop.com, Smarter, and TheFind are here. TheFind is also a big sponsor. Google has a small booth (the normal 10×10), but curiously they only list Google Commerce Search, Google Affiliate Network, and Google TV Ads. And it had to have been a last minute decision as it’s at the end of a row. Then there’s WinBuyer with a big booth. Much different than last year when lots of the shopping engines, and others, stuck to the sidelines.
I’ll post some pictures later.
