Smarter looks Smarter

Smarter.com has a fashionable new site design.

smarter.com new site

Some interesting choices on the navigation/UI front. For example, when you click compare prices, you’re not sent to a product page. Instead, you get a popup. That’s much different than any other shopping engine out there. Same thing happens when clicking the Coupon button for any product listing. Also see much more content on product pages.

Will play around later and get back to you with my thoughts.

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One Response to Smarter looks Smarter

  1. [...] Nice to see these guys try something different after all these years. These changes follow the Smarter.com redesign from a couple months back. Interesting to see these changes so far into the holiday shopping [...]

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