back from my european adventures. england, france, spain, italy, germany, czech republic, hungary, denmark, sweeden (well, the airport), and iceland. very ww2 and cold war history focused trip. visiting the beaches of normandy, going behind the iron curtain, touching the berlin wall, and seeing a quasi-capitalistic budapest was a dream come true.
consulting for kontagent, helping them attack new verticals with their powerful social analytics platform…or what i’m starting to understand as analytics 2.0. it’s about user centric data. understanding interactions, determining influencers, and getting to the bottom of what really works and what really doesn’t (there are a lot of holes in current analytics solutions). more to come. impressive team, cutting edge product, and a big market.
have dug really deep into the completely undefined world of social commerce. it’s a wild west with an incredible amount of buzz, but not much bang. it seems that slapping social on top of commerce (which is what most have done) is not the way to go…at least not yet. flip your thinking, though, and it opens up opportunities.
keeping up to speed with the shopping engines to some extent…especially google product search, which is still one of the biggest, yet under-optimized marketing channels for merchants. thinking a lot about acquisition marketing (which encompasses internet marketing and more) as well.
if you’d like to grab coffee in sf/silicon valley, nyc, or la and catch up, let me know. or just skype me: brismiandrew.
Welcome back Brian. Let’s grab coffee in SV when you are free. Love to catch up and talk about some new things were are developing. -Brett Battles
B – let’s touch base when you’re in NYC. Have some fun stuff going on that might interest you.