#WPClassTrip Fail in San Francisco


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Update: Warby Parker confirmed that the class trip to SF has been cancelled…temporarily. Read the official post.
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In my quest to understand the new face of retail and showrooming, I’m in the Marina checking out the Warby Parker Class Trip (#WPClassTrip). Unfortunately, the city is shutting them down. Two city officials – at least one a cop – are talking to the on-the-ground Warby exec right next to me. I don’t know all the details, but basically these guys need permission and don’t have it. The city officials are actually being really nice, recommending moving the bus to a private parking lot. Seems like a reasonable outcome.

I think all this started when a local optical store complained.

Warby is scheduled to be here all week until May 12. Or at least they were. On the weekends, the bus moves over to Dolores Park.

The Warby guy made the case that he doesn’t even need/want to sell. He just wants people to be able to try on the frames.

Ah…the not so perfect showrooming experience! Off to See Eyewear for a great in-store only experience.

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