I talked with Michael Yang about Become.com’s new price comparison service a couple days after the service launched…I’ll add another post after I’ve had a chance to sign up as a merchant and test out the merchant center.
On design…
“In terms of design goals for the homepage, we wanted to make it simple, elegant, and functional. We wanted to get away from the first generation search engines with a directory structure and a lot of clutter. We added a ‘Shop’ button and kept the dynamic suggestions. We are helping consumers make the best decision for their buying needs. Rather than push things for people to look at, we’d rather have people tell us what they want. Traditional portals want to push something at you. They say Click Here, Click Here. We want to get away from that and give you the best information possible. Merchandising is not our core competency, UI and technology are. We think far more people will be comfortable typing in what they want.” Read the rest of this entry »
Posted by Brian Smith 
