What A Long Strange Trip It’s Been…

February 8, 2011

I’m no longer with SingleFeed. The board has appointed an interim CEO and there is a quality team in place to help merchants continue to succeed on the shopping engines and beyond. The company is profitable, growing, and expanding into new areas like social marketing and marketplaces.

As more and more marketing channels rely on high quality structured data, I believe that SingleFeed is working on a very difficult and important problem. Merchant data feeds can power not only shopping engines and marketplaces, but are also critical for site search, personalization, PPC, SEO, mobile, local, email marketing, affiliate programs, social marketing, and more.

I still believe in SingleFeed’s vision to manage, submit, and optimize data feeds. I’m also still a significant shareholder in the business.

I’d like to thank everyone who has helped make SingleFeed possible. I couldn’t have done it without the support of friends and family, VCs (True Ventures, KPG Ventures, and NetService Ventures), many advisors/mentors/angels, the shopping engines, partners, my awesome team, and the hundreds of merchants I’ve worked with over the years.

At this point, it’s time for me to move onto my next challenge. Exploring lots of PT and FT options…but seem to be sticking with ecommerce and internet marketing. If you have ideas or want to catch up, brainstorm, and buy me lunch, please email brian at comparisonengines.com.

You’ll continue to hear from me through this blog.

Thanks for all your support!
-b

14 Comments | Comparison Engines, SingleFeed | Permalink
Posted by Brian Smith

SingleFeed Hiring – Business Development, Account Management, Engineering, Library Science

January 22, 2008

If you’re looking for a new opportunity, SingleFeed is hiring in all departments. We are backed by True Ventures and NetService Ventures, the VCs behind Meebo, WordPress, and Aggregate Knowledge. BTW, Automattic, which created WordPress just received $29.5m. The round was led by True and Polaris. GigaOm, another True portfolio company broke the news.

1. Account Manager. This is NOT a sales position. You are responsible for delighting our merchants, not getting an extra $1k/month out of them. Full Time.
2. Sr. Director of Engineering. ‘Get your hands dirty’ while leading and growing our Engineering team. Full Time.
3. Perl/mySQL Whiz. Help revolutionize the way merchants create, submit, manage, and optimize data feeds. Contract or Full Time.
4. Business Development Manager. Now that Version 1.0 is out there, it’s time to create mutually beneficial partnerships to grow the business. Smart, Motivated, Entrepreneur. Full Time
5. Library Science. Love taxonomies? Then we’ve got the position for you. Contract or Part Time.

Send your resumes to ‘jobs at singlefeed dot com’. We have offices in Palo Alto, CA, San Francisco, CA, and Portland, OR, but consideration will also be given to EXPERTS in other locations.

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Posted by Brian Smith

SingleFeed seeking Online Marketing Whiz

November 6, 2007

SingleFeed is seeking an Online Marketing Manager to take control of all online marketing efforts.

Role:
The Online Marketing Manager will set up and run all online marketing channels: search marketing (SEO, PPC), an affiliate program, a reseller program, display/graphical/banner buys, email marketing, lead generation, blogging, vlogging, guerilla marketing, etc. This person must be a metrics oriented marketer who can define goals and effectively manage campaigns to those goals.

Responsibilities:
SingleFeed is just starting to market its product. You will develop an online marketing plan for the business in coordination with the CEO and then be responsible for executing the plan. You will gather, track, and analyze key performance indicators to determine effectiveness of campaigns, and then optimize results.

You will be ‘in the trenches’ doing keyword research, creating landing pages, working with engineers to develop and enhance tracking systems, setting up, managing, and optimizing PPC campaigns on all the major networks, managing internal and external resources (contractors) to develop graphical media, setting up proper goal tracking for all marketing campaigns, adding relevant content to the site through blogging, running A/B tests for ads and landing pages, guerrilla marketing/evangelizing SingleFeed, researching and setting up an affiliate program and a reseller program, developing email campaigns, and much more.

Qualifications:
2-4 years of hands-on online marketing experience (SEO, PPC, affiliate programs, etc.).

Strong understanding of data analysis, campaign tracking, and ROI-driven optimization. Familiarity with online analytics packages like Google Analytics, CoreMetrics, Omniture, etc. Excel wizard.

Experience negotiating and executing CPA, CPC, CPM, affiliate, and other acquisition models

A budding entrepreneur. You will basically be running your own department, hiring and managing additional resources as necessary.

Strong written and oral communication skills.

Right to work in the US.

email ‘jobs at singlefeed dot com’

1 Comment | Comparison Engines, SingleFeed | Permalink
Posted by Brian Smith

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