Cohort analysis, event timelines, retention & engagement. Metrics which are tracked and optimized religiously by social gaming companies, but not by ecommerce companies. Might be time for etailers to think different. Here’s a post on what matters to social gaming behemoths like Zynga…and will start to matter more for the Sears, Gaps, and JCPs of the world.
Social Analytics – What I’m learning
November 29, 2011
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Social Shopping | Tagged: cohort analysis, ecommerce analytics, google analytics, social commerce | 
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Posted by Brian Smith
