ComparisonEngines

Just got the email below from someone at Adobe/Omniture.

The subject line is ‘Are you who you say you are?’ which sounds spammy to me. And the colloquial ‘Hey Brian’ opening just seemed completely unprofessional coming from Adobe/Omniture. And then the statement ‘since you haven’t opened any of the emails I’ve sent your way’ goes back to my spammy statement. I checked my email and found no other emails from this individual. Sure, some of the emails might have been marked as spam and automatically deleted, but I’d think that Adobe/Omniture would be smart enough to follow generally accepted email rules and get their messages through. This one came through. Thoughts?

Anyways, I know there are plenty of prospecting emails out there to determine if the right person is being targeted, but this just left me with a bad taste.
-b

Hey Brian ,

Here’s my dilemma:

A while back, you (or someone using your email address) downloaded information from our Web site.

Since then you haven’t opened any of the emails I’ve sent your way.

So, I’m thinking:

A. You changed jobs and now someone else gets your emails
B. You got promoted and now someone else is focused on online business optimization
C. Your too busy to read my emails or they don’t address your specific needs.

There is a simple way for you to helps me find out.

Visit our Preference Center so I can determine if you want to stop getting my emails, have them sent to someone else, or if you are waiting for something more relevant to your needs to come from us.

Whatever you decide, I want to make sure you only get emails that are worth opening.

Sincerely,

James