Strong Close to Online Holiday Shopping 2009

December 22, 2009

In this morning’s industry note, Piper Jaffray feels confident with its prediction of 5% year over year growth for eCommerce sales during the 2009 holiday shopping season based on easy y/y comparisons, the snow storm, comScore’s 4% Holiday Shopping 2009 growth numbers, and Coremetrics’ 6% Holiday Shopping 2009 growth numbers.

Coremetrics also reported extremely strong numbers for late last week:

    -Online retail sales from Mon., Dec. 14 – Sun., Dec. 20, 2009 were up 14.6 percent compared to Mon., Dec. 15 – Sun., Dec. 21, 2008 (year-over-year).
    -Online retail sales for Fri., Dec. 18, 2009 and Sat., Dec. 19, 2009 were up 24 percent compared to Fri., Dec. 19 and Sat., Dec. 20, 2008.
    -Online retail sales for Sun., Dec. 20, 2009 were up 20 percent from Sun., Dec. 21, 2008.

I think some of this could be because of the snow storm that blanketed the East coast. Usually the last week tapers off a bit more due to shipping deadlines.

Back to PJ’s report, Gene Munster’s group is now predicting “8% retail eCommerce sales growth in 2010 as the economy improves and retail share gains reaccelerate.”


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